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CRM - Module Overview

Overview of the CRM module in Sharper — the central hub for customer profiles, invoices, payments, credit memos, and all financial activity.

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The Customer Relationship Management (CRM) module is the central hub for managing customer accounts and all customer-level financial activity in Sharper. Every customer who has a reservation, POS transaction, marina slip, or campground booking must have a CRM record — it is the foundation of the entire system.


What the CRM Module Covers

  • Creating and maintaining customer profiles

  • Viewing all financial activity for any customer in one place (Transactions)

  • Managing invoices, payments, credit memos, refunds, and statement charges

  • Processing payments across multiple invoices at once

  • Sending bulk emails (invoices, statements, marketing)

  • Managing vessels and vehicles linked to customers

  • Triggering invoice generation, autopay runs, and revenue recognition

  • Accessing the customer-facing online portal


Navigation

Select CRM from the left navigation pane. The ribbon at the top provides access to all CRM sections:

Section

Description

Dashboard

Welcome screen

Customers

Customer account list — create, search, and edit customer profiles

Transactions

Unified view of all invoices, payments, credit memos, refunds, and statement charges across all customers

Invoices

Invoice list and management

Payments

Payment processing and history

Credit Memos

Customer account credits

Refunds

Refund history and processing

Statement Charges

Manual fee entries posted to customer accounts


Access and Permissions

Access to each CRM section is controlled by user role permissions. If a section is not visible in the CRM ribbon, the user role may not include the required permission. Contact your system administrator to adjust your access via System Settings → Roles.


How CRM Connects to Other Modules

Every customer record is shared across all modules. A customer created in CRM is the same customer that appears in Marina, Campground, Booking, and Point of Sale. Financial activity from any module — reservations, POS orders, meter reads — flows back into the customer's record and appears in the CRM Transactions tab.

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